Training Your Reservations Team Is Crucial

Published By Allie Martin | Posted On Aug 8th, 2019

By Allie Hembree Martin Consumers have more than enough properties to choose from – so why should they choose yours? I spoke with Hutchinson Consulting Partner Carol Stratford on three steps that properties can take to increase sales by focusing on the reservation sales team. Stratford shared a recent experience she had working with an… Read more

Hiring the Right Healing Professionals

Published By Allie Martin | Posted On Jul 9th, 2019

By Allie Hembree Martin There’s an art to building a good team of healing professionals.  As in sports, the right recruit will strengthen your team and your business.  The wrong choice will upset the team’s balance and might lead to a losing streak.  I asked Hutchinson Consulting Partner Kristine Huffman for tips on how to… Read more

Low Unemployment Rate, High Confidence in the Returns

Published By Allie Martin | Posted On Jun 10th, 2019

By Allie Hembree Martin The United States unemployment rate is 3.6 percent, the lowest it has been since the 1960s. I sat down to talk with Hutchinson Consulting Partner Michael Tompkins to find out why, now more than ever, companies need to be using recruiters to fill their vacancies. AHM: Why in this economy is… Read more

Sustainability Marketing: How to Promote “going green”

Published By Carol Stratford | Posted On Oct 10th, 2018

“If a tree falls in a forest, does it make a sound?” This quintessential thought experiment isn’t the most environmentally friendly metaphor. Nonetheless, it is useful when it comes to marketing your spas’ sustainability efforts—if none of your customers know what you’re doing, are you getting the maximum return on “going green?” The simple answer:… Read more

The Benefits of Hiring an Interim Spa Director

Published By Michael G Tompkins | Posted On Aug 3rd, 2018

Your spa director just gave his or her notice. Unfortunately, it was the typical two-week notice in the middle of your busiest time of year. Your team is already working long hours to accommodate guests, and your work plate is overflowing. Sound familiar? No matter what industry you are in, this scenario is all too… Read more

Eight Staffing Solutions for Recruiting Like a Pro

Published By Michael G Tompkins | Posted On Jul 18th, 2018

Recruiting for spas has never been more difficult than it is today. Shortages of managers and licensed staff, such as massage therapists, estheticians, and nail techs, are at an all-time high. Here are eight top tips for recruiting new talent for your spa, from line-level staff to senior-level management.

How the East and West Work Together to Expand the Hotel Spa Market

Published By Michael G Tompkins | Posted On Dec 6th, 2017

In the last decade, we have seen an increased willingness of hospitality and spa companies to cross geographical and cultural divides and move into markets outside of their traditional regions. It is really a function of and a result of globalization, which is impacting all business sectors. One geographical jump that seems to be getting a lot of attention these days is the Asian hospitality market. Big investors in the East are diving head-first into the Western wellness boom by buying landmark spa properties in the United States, recruiting top executive talent to lead their spa divisions in Asia, and integrating their traditional spa modalities with modern wellness culture.

Spa and Wellness in the Hotel Industry

Published By Michael G Tompkins | Posted On Dec 6th, 2017

Those of us lucky enough to work in the spa and wellness industry experience the pleasure of helping people day in, day out. However, from an executive perspective, there is one very common complaint: the industry doesn’t get the respect it deserves.

How to Plan With Purpose

Published By Michael G Tompkins | Posted On Dec 5th, 2017

Though fall tends to be high season for budgeting for the coming year in the hospitality biz, soliciting ideas for improving the business and boosting revenue should be something you tackle all year. Make it even more productive by getting your team involved. Tap into your staff’s ideas, and foster a community of collaboration by… Read more

Building up Your Brand’s Identity

Published By Carol Stratford | Posted On Oct 30th, 2017

In our inter-connected world, customers now have access to your company across multiple digital platforms. Don’t shy away from this opportunity – think of it as an exciting way engage your customers through smart and effective branding. In the booming hospitality and wellness industries, your brand’s identity is key to building up your customer base… Read more