Sustainability Marketing: How to Promote “going green”

Published By Carol Stratford | Posted On Oct 10th, 2018

“If a tree falls in a forest, does it make a sound?” This quintessential thought experiment isn’t the most environmentally friendly metaphor. Nonetheless, it is useful when it comes to marketing your spas’ sustainability efforts—if none of your customers know what you’re doing, are you getting the maximum return on “going green?” The simple answer:… Read more

The Benefits of Hiring an Interim Spa Director

Published By Michael G Tompkins | Posted On Aug 3rd, 2018

Your spa director just gave his or her notice. Unfortunately, it was the typical two-week notice in the middle of your busiest time of year. Your team is already working long hours to accommodate guests, and your work plate is overflowing. Sound familiar? No matter what industry you are in, this scenario is all too… Read more

Eight Staffing Solutions for Recruiting Like a Pro

Published By Michael G Tompkins | Posted On Jul 18th, 2018

Recruiting for spas has never been more difficult than it is today. Shortages of managers and licensed staff, such as massage therapists, estheticians, and nail techs, are at an all-time high. Here are eight top tips for recruiting new talent for your spa, from line-level staff to senior-level management.

How the East and West Work Together to Expand the Hotel Spa Market

Published By Michael G Tompkins | Posted On Dec 6th, 2017

In the last decade, we have seen an increased willingness of hospitality and spa companies to cross geographical and cultural divides and move into markets outside of their traditional regions. It is really a function of and a result of globalization, which is impacting all business sectors. One geographical jump that seems to be getting a lot of attention these days is the Asian hospitality market. Big investors in the East are diving head-first into the Western wellness boom by buying landmark spa properties in the United States, recruiting top executive talent to lead their spa divisions in Asia, and integrating their traditional spa modalities with modern wellness culture.

Spa and Wellness in the Hotel Industry

Published By Michael G Tompkins | Posted On Dec 6th, 2017

Those of us lucky enough to work in the spa and wellness industry experience the pleasure of helping people day in, day out. However, from an executive perspective, there is one very common complaint: the industry doesn’t get the respect it deserves.

How to Plan With Purpose

Published By Michael G Tompkins | Posted On Dec 5th, 2017

Though fall tends to be high season for budgeting for the coming year in the hospitality biz, soliciting ideas for improving the business and boosting revenue should be something you tackle all year. Make it even more productive by getting your team involved. Tap into your staff’s ideas, and foster a community of collaboration by… Read more

Building up Your Brand’s Identity

Published By Carol Stratford | Posted On Oct 30th, 2017

In our inter-connected world, customers now have access to your company across multiple digital platforms. Don’t shy away from this opportunity – think of it as an exciting way engage your customers through smart and effective branding. In the booming hospitality and wellness industries, your brand’s identity is key to building up your customer base… Read more

Hutchinson Consulting Experiences Record Breaking First Quarter

Published By Hutchinson Consulting | Posted On Jun 14th, 2017

Hutchinson Consulting hosted its annual corporate retreat recently at its flagship office in Sonoma (CA). Executive recruiters from across the U.S. joined together to plan for future growth as well as celebrate Hutchinson’s recent successes. Highlights of Hutchinson’s successes for the year included a record placement of 21 candidates within the hospitality, spa, food and… Read more

What to Know Before Hiring a Former Employee

Published By Michael G Tompkins | Posted On May 3rd, 2017

The spa industry is one that is known for a workforce that changes jobs rather frequently. For some wellness businesses, this may mean being presented with the conundrum of possibly rehiring a former employee. The question is, should you do it?

4 Ways to Make Your Spa Green

Published By Michael G Tompkins | Posted On Apr 14th, 2017

In the U.S. workplace, employees respect a culture of caring for the environment and often hope to align their core values with those of their employers. How can you create a green culture within your company? What are some ways you can incorporate green activities in your spa to help meet your employees’ eco expectations?… Read more