The Challenge

Our assignment was to develop marketing materials and provide direction on a website design in time for a pre-opening membership drive which was only a few months away. We needed to communicate the innovative concept behind the business, which centered around the integration of wellness and medical.

How We Solved It

Hutchinson created an elegant brand guide and marketing collateral in time for the pre-opening membership drive. The thought-provoking concept used the simple phrase ‘hello, how are you? ’to draw people in. We then explained that the inspiration behind PALM comes from the idea that true wellbeing involves the ability to see the whole person in order to know how you’re really doing, health-wise.

The Result

The new PALM brand was so successful that membership goals were reached within two years of opening.