Hutchinson Consulting partner Carol Stratford recently teamed with GSN Planet for the second episode of The Revitalization Series—Refresh. In this powerful session, she talked about how a brand refresh allows a company to highlight its unique position in the marketplace, reinforce its value, and adapt to trends.
Watch this valuable session here:
The webinar offered a number of valuable lessons and tips for updating your brand. Why is this important now, in the middle of a pandemic?
• You need to be ready for the rebound
• Competition is steep
• Your company/offerings have evolved
• Your message is now inconsistent
Plus, wellness consumers have evolved, and you need to evolve with them. Among the trends to watch:
• Consumers have had to adapt to digital wellness and they will continue to use it.
• Preventative care is top of mind.
• Safety is a big factor
• Affluent travelers want to reflect on purpose
Watch this powerful webinar to discover how to best refresh your brand. And reach out to Carol at firstname.lastname@example.org to learn how Hutchinson can help you do it!
Next up in the Revitalization Series is Reorganize, which takes place October 20 at 3 pm ET. Partner Michael Tompkins, Hutchinson will provide advice for restructuring your leadership and operations for fiscal success. The session will cover:
• Charting for success: Optimize your most important and expensive resource: people
• New Directions: Examine opportunities for finding new talent or new skills for your team