Hutchinson Consulting and GSN Planet and have teamed up to help you and your teams get back to business in the new Revitalization Series. Navigating the post-COVID wellness and hospitality world requires a fresh focus and a new lens, and we’re here to help. This four-part series will address important topics that will help you survive and thrive, including branding, programming, operations, sales, and more. It’s a new world—let us guide you to a successful destination.
The Revitalization Series include:
Revise — September 22, 3 pm EST
Register here.
Discover how to adapt your program offerings to the new marketplace. Hutchinson partner Kristine Huffman will tackle the following topics:
- Evolve or Die: She will examine new, affordable programming opportunities to create your menu for success
- The Score Card – Winners and Losers: She will delve into KPIs & ROIs to help guide critical decisions
Refresh—October 6, 3 pm ET
Register here.
Hutchinson partner Carol Stratford will show you how to update your brand and marketing focus by delving into:
- The Lens: Look at your company’s unique selling points through 2021 Eyes
- Target: Understand your customer’s new motivations and develop compelling key message points to attract them
- Focus: Update your brand look and feel to match your new objectives
Reorganize—October 20, 3 pm ET
Register here.
Michael Tompkins, Hutchinson partner, will provide advice for restructuring your leadership and operations for fiscal success. The session will cover:
- Charting for success: Optimize your most important and expensive resource: people
- New Directions: Examine opportunities for finding new talent or new skills for your team
Reboot – November 3, 3 pm EST
Register here.
Carol Stratford will provide guidance for sales training and arming your front line by covering:
- Reservations: Provide a new script for improved conversions
- Front line employees: Teach your team the art of up-selling
