Selling the Value Proposition
*Originally appeared in the September 2019 issue of Pulse Magazine. Competition is stiff. We know from the latest ISPA U.S. Spa Industry Study that there are more than 21,000 spas in the United States alone. Consumers have more than enough properties, product lines and resources to choose from – so why should they choose yours? […]
Sustainability Marketing: How to Promote “going green”
“If a tree falls in a forest, does it make a sound?” This quintessential thought experiment isn’t the most environmentally friendly metaphor. Nonetheless, it is useful when it comes to marketing your spas’ sustainability efforts—if none of your customers know what you’re doing, are you getting the maximum return on “going green?” The simple answer: […]
Building up Your Brand’s Identity
In our inter-connected world, customers now have access to your company across multiple digital platforms. Don’t shy away from this opportunity – think of it as an exciting way engage your customers through smart and effective branding. In the booming hospitality and wellness industries, your brand’s identity is key to building up your customer base […]
