Miraval is a well-known spa resort near Tucson, AZ that specializes in mindfulness and life balance. Their many loyal guests come back, not just for another spa escape, but for the life-altering experiences that the unique programming offers.


Our team was tasked with elevating the resort brand to a parent brand which was poised for growth, the kind of growth that could include Miraval products, books, educational events, multiple locations and more. We also were brought on to reinvent Miraval’s online identity with a complete website overhaul and new digital marketing strategy.


We created an all-encompassing three year marketing plan, including a new brand book and style guide, with a rollout of a new campaign. In addition, we developed a new, responsive website to better capture mobile users and enhance overall user experience.


After the brand and digital strategies were implemented, the growth at Miraval resulted in the opening of multiple new locations, an expansion of product lines, and ultimately, the sale of the property.