Located in an upscale suburb of St. Louis, Palm Health is a first of its kind integrative medicine and wellness center offering a comprehensive range of medical, naturopathic, coaching, lifestyle, and spa services designed to transform lives.


Our assignment was to develop marketing materials and provide direction on a website design in time for a pre-opening membership drive which was only a few months away. We needed to communicate the innovative concept behind the business, which centered around the integration of wellness and medical.


Hutchinson created an elegant brand guide and marketing collateral in time for the pre-opening membership drive. The thought- provoking concept used the simple phrase ‘hello, how are you?’to draw people in. We then explained that the inspiration behind PALM comes from the idea that true well-being involves the ability to see the whole person in order to know how you’re really doing, health- wise.


The new PALM brand was so successful that memberships reached goal within two years of opening.