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Casa De Campo

For more than a half-century, Casa de Campo has been one of the most exclusive luxury resorts in the Caribbean, boasting the best golf in the region. Located on the breathtaking southern coast of the Dominican Republic, the resort offers 7,000 acres of adventure – including a beach club, marina, tennis center, equestrian center, a replica of a 16th century Mediterranean village, 7+ restaurants, a large variety of private villas, and so much more.

THE CHALLENGE

After a considerable investment in truly outstanding additions and updates to the existing facilities at Casa de Campo, the management tasked Hutchinson to remind travelers of this historic property, and to reinvent all the glamour and luxury that made Casa de Campo the choice of celebrities and discerning international travelers over 50 years ago.

THE SOLUTION

Casa de Campo is a marketers dream come true. All the accolades that many brands wish to say were true for this brand, all we needed to do was make them front and center. With the tagline ‘The Best. The Most. The First.’ – we did just that. Using spectacular photography that captured the breadth and beauty of this paradise, we highlighted all the awards (The Best), all the endless activities (The Most) and its rankings in the world of international travel (The First).

THE RESULT

Since the launch of the campaign, sales at Casa de Campo has broken records for year-over-year growth, with last year being the best year in the property’s 40-year history.