Director of Digital Marketing, Northeast

We are seeking a highly innovative and experienced Director of Digital Marketing to lead and direct all aspects of digital  marketing for a legendary luxury health and wellness retreat located in the Northeast. Minimum of 3+ years of digital marketing experience with full-service hotels or resorts.  Minimum of 3+ years of social marketing experience, including a track record of cost-effectively growing audience and engagement. Working remotely within a three-hour drive to property optional.  Own the digital experience. Define and prioritize enhancements that support the digital experience. Direct the overall digital strategy relating to usability, function, features and customer interface, as well as develop strategies that create new pathways to drive business.  Manage the website, program pages and other integrated systems. Manage online reviews and strategies to improve performance, ratings and competitive rankings, including the need for OTAs. Recommend and champion enhancements across digital footprint. Continuously improve site engagement by analyzing traffic patterns and finding ways for improvement.  Assist with the implementation of campaign landing pages. Oversee demand generation to drive performance, maximize yield and lift the quality of the retreat. Measure, track and analyze digital marketing strategy effectiveness and make timely adjustments. Reports directly to VP of Marketing. Total Compensation to $95K.

Email peter@hutchinsonconsulting.com to send your resume directly to the individual recruiter.